The distinct brand effect stemming from the unique composition, which includes special ingredients like lutein, renders the product incomparable to those available in the market. This composition is not just a matter of formula but also impacts the production method. Due to the specialized nature of the ingredients, such as lutein, which offers protective benefits, the adhesive cannot be mass-produced by machines. Instead, it requires manual application, emphasizing the brand's commitment to quality and uniqueness.
This intricate production method not only ensures the uniqueness of each product but also elevates the brand in the eyes of consumers who value craftsmanship and innovation. The irregular jelly-like glue at the base of the eyelashes, a hallmark of the brand, serves as a testament to its departure from conventional, machine-printed glues found elsewhere in the market.
Understanding the limitations and opportunities presented by this manual production process, a team of PhDs is dedicatedly working on developing a second-generation adhesive. This new glue aims to retain the beneficial properties of the original formula, including the incorporation of lutein and waterproof and reusable characteristics, while being suitable for machine application. The evolution towards a machine-applicable product represents a forward-thinking approach, marrying the original product's unique benefits with the efficiencies of modern manufacturing. This development not only promises to keep the brand at the forefront of innovation but also opens up new possibilities for scale, accessibility, and environmental sustainability.
























